A Girl Called 030

Several days ago, I received a rather bizarre email about A Girl Called 030. I don't know if I'm just out of the loop, but I've no idea what it's all about. In fact, my email thought it was junk so I could quite have easily just chucked it.

Anyway, there's this video.

A Girl Called 030 from 030 on Vimeo.

What does it mean?

Is it even about music?

All that video has done is leave me confused and slightly aroused.

The only thing that is happening is that he/she/they are leaving cryptic Facebook and Twitter updates.

Is it even real? Is it just some PR hoax?

I don't know, but let's find out together.