This is all about a brand spanking new project between Vice and Intel.
Basically, it would appear that they've decided to give us mere mortals an insight into how all these super talented creative types, like Phoenix for example, come up with ideas to keep us simple minded folk happy with bright, flashing lights and funky beats.
They even made a nice video with Branco and Christian where they talk about how technology and the interweb has made music so much better and that these days now that when making a record you don't need to rely on pleasing ponsy, tastemaking, wannabe douchebags to be successful.
You know, people like me.
I'm a nice person really.
You can even watch the video yourself here or here. Your choice.
I have to say though, that *smug alert* having seen them live last year that they have embraced technology pretty darn well, especially with the visual aspects.
There's going to be plenty more coming from this Creators Project so be sure to keep having a gander at their new site AT LEAST once every 30 minutes.
In the meantime, I'm going to be off being super cool and going to see Crystal Castles tonight. Should be ace.